What do we need to know about the sun and why is it important?

The era of fashion for tan spotted faces has ended, the fashion for an aristocratic porcelain complexion is returning.

Says Alyona Kondratenko – leading cosmetologist and ambassador of the brand Jouvence Eternelle.


The era of fashion for tan spotted faces has ended, the fashion for an aristocratic porcelain complexion is returning.

What tools will help in this difficult task?
Until recently, the answer would be simple – a cream with SPF protection.

And now, let’s get a little (very little) deeper into the essence of the problem and find out the truth!

Science has convincingly proved that ultraviolet (UV) radiation causes premature aging of the skin, and excess (UV) causes skin cancer, including its most dangerous form – melanoma.

White-skinned Europeans, proud of their white skin and all their strength in the old days, protecting it under hats, umbrellas and gloves, suddenly, at the call of fashion, began to sunbathe on the beaches and tanning salons. Cosmetic protective products with an SPF factor instantly came to the rescue.

It took 20 – 25 years and scientists sounded the alarm.

It turns out that using sunscreens is more harmful than exposing the face to the sun without any protection.

The use of products with an SPF protection factor only slows down the external manifestation of skin damage in the form of a tan – the production of melanin to protect it. This lulls vigilance, and people abuse the sun.

So, protective products with the SPF factor protect only from rapid redness and tanning, completely not protecting against photoaging and free radicals. I do not want to list all the side effects – this information is already enough on the Internet.

The good news is that there has already been an alternative for quite some time – since 2008. Before sharing my experience, I will tell you what the sun’s rays are dangerous for the beauty and youth of the skin.

Evil is not in tanning, but in photoaging

Phototaring is a consequence of damage by UV rays to the most valuable skin cells – epidermal stem cells. Epidermal stem cells lie on the basement membrane and divide endlessly, forming keratinocyte cells, which form the barrier (protective) properties of the epidermis. High-quality epidermis protects stem cells from photodamage. This is a vicious circle in which the primary is a dense, high-quality epidermis. Until the age of 23, the epidermis is updated in a maximum of 28 days, due to which it is of high quality and protects epidermal and dermal cells from photo-damage and free radicals.

Every year after 23 years, the process of updating keratinocytes slows down and the epidermis becomes thinner. By 45 years, the epidermal renewal period reaches 2 months. Disruption of the hormonal background, violation of the integrity of the skin as a result of prolonged inflammation on the skin, not the rational use of bleaching agents and the observance of a strict protocol of behavior after some cosmetic procedures (peeling, laser and photorejuvenation, hair removal) all of the above factors significantly thinner the epidermis, allowing UV rays damage stem cells responsible for youthful skin and beautiful color.

So, a day cream should contain only naturally-occurring sunscreens, tighten the epidermis, accelerate keratinocyte renewal and protect against photoaging

It seems like it’s fantastic and it never happens !? It happens that a working cosmetic brand has been presented on the market for 9 years, embodying everything important for the beauty and youth of facial skin. However, products are produced in small quantities, because the brand is not known in the wide media.

The Jouvence Eternelle brand is famous and unique for the fact that complex biological products in the form of pleasant care products based on Alpine rose phytostem cells compress the epidermis by 45%, activate cell renewal in 28 days, reduce deep wrinkles by 45%, and fine wrinkles by 90% wrinkles, 54% enhances the protective properties of the epidermis, protecting keratinocytes and fibroblasts from photoaging.