PhytoCellTec™  is biotechnology for plant stem cell cultivation that opens up new possibilities for the production of cosmetics of the future. In 2008, the Swiss laboratory Mibelle Biochemistry introduced PhytoCellTec™ Malus Domestica – the first active ingredient based on plant stem cells,  which immediately  aroused worldwide interest.

In 2012, at the largest ever UN Conference on Sustainable Development «Rio+20», the technology was recognized as ecological and revolutionary in creating effective natural cosmetic components. All active components created by the PhytoCellTec™ method are entirely composed of plant stem cells and are selectively grown in limited quantities.

PhytoCellTec™ Alp Rose is a unique cosmetic ingredient derived from stem cells of the Swiss Alpine rose (Rhododendron ferrugineum). Alpine rose grows in the high mountains of the Swiss Alps at an altitude of 1500­2800 m above sea level in stressful weather conditions. Strong, evergreen shrub leaves are particularly resistant to aggressive UV radiation and frosty wind.

This phenomenon is associated with the presence of a special protective dehydrin protein  in  the Alpine  rose leaves that retains moisture in tissues, and polyphenols protecting against UV exposure.

For many years, scientists at Mibelle Biochemistry have studied the phenomenal protective properties of Alpine rose. The epigenetic correspondence of human epidermal stem cells and Alpine rose was proved.

Antiviral action

The results showed that Alpine Rose Active counteracts the activity of Herpes simplex virus of type 1(HSV­1), protects skin proteins from damage induced by oxidative stress and enhances skin protection against pathogens as well.


It is proved

PhytoCellTec™ Alp Rose, affecting the epidermal stem cells, activates their division and prolongs life, there­ by compacting the epidermis, which creates a high­quality skin barrier, providing better skin protection against stress, related to weather, age and endocrine changes. Heals the epidermal stem cells affected by UV rays, eliminating epidermal and dermal hyperpigmentation.